A lot of people may have already noticed the Google Personalized results which may affect the Search Engine Results Pages (SERP’s) when you’re logged into your Google Account (via cookie). Well I was listening to The Pulse on WebmasterRadio.fm and they were talking about how a ton of people are now using Google Accounts with the cookie and are receiving different SERP’s which are personalized to their liking.

Well this isn’t a big deal unless you are doing SEO work for someone. Even then, all you would do is explain what’s happening and that’s it. Now Google collects information based on your browsing history/preferences, I presume, and they modify the SERP’s a little to offer sites which are best fit to meet your needs.

Google does, in fact, store your search history. If you would like to delete the Search History stored by Google, all you need to do is login to your Google Account and visit this page. If you want to enable it, just visit here. You can also turn off personalized results by going here.

However, not everyone is logged into their Google Account while searching Google. At times, this can be at a computer in a library or such. Furthermore, if you wanted to see your actual ranking, Google displays the text:

Turn off Personalized Search (BETA) for these results

at the top right of the SERP’s if they are displaying personalized results.

Technorati Tags: Google, SERP, SEO