Many of us are accustomed to seeing the natural blue sponsored advertisement box at the top of the natural listings on Google. But Google has changed their sponsored ad box to a yellow color.

I don’t know why Google would do this, but I decided to read in on to what yellow would trigger in a person’s emotions:

Yellow is one of the three primary colors. Visually it is the most difficult for your eyes to focus on. It is actually brighter than white and stronger in its emotional impact. It also has a stimulating impact on your memory. (Remember the popularity of the yellow notepads and pale yellow Post-It Notes?) It triggers the following emotions: intelligence, joy, and organization. Its opposite effects when used in the wrong manner or with the wrong combination of other colors can create feelings of criticism, laziness, or cynicism. Splashes of pale yellow is the best choice since many tones/shades of yellow are difficult for the human eye to focus on for very long. However, if used with short burst of text as a background, it grabs your attention and helps hold what you read in your memory banks.

I guess that would explain one of the reasons why Google would want to change their color. Also, I’m guessing most people overlooked the sponsored ads is because they had a blue link color, which most people overlooked when it was on a blue background color.

I believe they have been testing the CTR for the yellow ad box for the past few months and they’ve decided they’re going to keep it that way!

Technorati Tags: Google, CTR