Google AdSense Sued by Woman Clicking Ads

Google has been sued many times now and this seems to be just another lawsuit! Now Google AdSense has banned tons of publishers (including us) and accused them of clicking on their own ads. But up until now, not many publishers decided to sue Google over this.

That’s right, a woman has actually sued Google for being banned from Google AdSense. Her name is Theresa Bradley and she is filing a lawsuit against Google AdSense for $250,000 because she claims that it took her and her staff nearly 100 hours to modify the AdSense and place the advertisements on her website.

Theresa Bradley

However, Jenstar pointed out that their website only had 27 pages or so indexed by Google, which shouldn’t take a lot of work. Either their staff must be extremely efficient or bad at coding web pages!

The website she is referring to is BravaCorp (looks like a consulting site). She claimed that she asked Google to remove competitors who are advertising on her site through Google AdSense. Obviously she didn’t want to help her competitors and requested that they be removed!

Now Google decided to offer some premium support by replying and saying that their account has been suspended from Google AdSense, that way she wouldn’t have to display her competitors ads at all!

Google did a tricky thing and claimed that Theresa was banned because she was clicking on her own advertisements. Now every advertisement has the URL of the website below the advertisement. However, you can never know if it’s the correct advertiser or not (which page will be shown) unless you click the ads.

According to their Program Policies, no publisher is allowed to click on their advertisements for any reason:

Any method that artificially generates clicks or impressions is strictly prohibited. These prohibited methods include but are not limited to: repeated manual clicks or impressions, incentives to click or to generate impressions, using robots, automated click and impression generating tools, third-party services that generate clicks or impressions such as paid-to-click, paid-to-surf, autosurf, and click-exchange programs, or any deceptive software. Please note that clicking on your own ads for any reason is prohibited, to avoid potential inflation of advertiser costs.

Theresa Bradley replied and claimed that she only clicked on the ads to verify if the advertisements. Google AdSense knew a lot of people would say that same reason, and that’s why they are offering a Preview Tool which will show which advertisements are going to be displayed on their website!

According to Google Watch, Theresa Bradley refused to offer any comments on her side of the story, which does raise a couple of suspicions. This definitely raises suspocions because Theresa Bradley filed the court papers (25 whole pages) herself, which kind of says that she couldn’t afford (or was too scared) to do it correctly through lawyers.

In addition to suing Google, Theresa also sued Yahoo! earlier last month (August 1,2006) and the documents seem to be unavailable at the moment.

Now if you take a look at her website, you will notice that she talks about Illustrative Clients who have hired her. Here is a list of her “notable” clients:

  • Kellog Brown & Root
  • Norton Museum of Art
  • Supporting the U.S. in Iraq and Hurricane Katrina
  • The Catholic Diocese of Arlington

In addition to that, you can obviously see that she is working on some extremely well Sample Projects which could have some “serious potential”:

  • Supporting the United States in hiring engineers for deployment to Iraq.
  • Hiring and deployment of engineers and relief workers for Hurricane Katrina Relief.
  • Assisting a government grant collaboration to provide preventive mental health services to 0-7 year-olds and their families.
  • Identifying local successes to help schools across the country work to reduce drugs and youth gun violence.

All in all, most people think it’s a simple scam in order to get some free publicity and links to her site from tons of blogs reporting Google Lawsuits like us!

If you feel like getting in touch with her, take a look at her Contact Page which supplies the following information about her:

Dr. Theresa Bradley, Psy.D./JD BRAVA Corporation 4500 Connecticut Avenue NW Washington, DC 20008 202-537-2969


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