It has been a long debated topic between social media marketing experts, who claim that digg users rarely enjoy websites with advertisements blatantly placed on the website. Therefore, the assumption was made that they do not click advertisements.
Well Chitika has run an analysis to actually prove this theory and provide a very nice explanation of their experiment. It seems that traffic from Search Engines like Google have 3 times as high as a CTR as Digg.
My personal guess on this would be that Digg Users come to a website to look at the content, while Google Users really have no idea where the content is located, and could easily mistake an advertisement for hyperlink (like Chitika ads).
Technorati Tags: Chitika, Google, CTR, Digg
Related Articles:
Leave a Reply
| S | M | T | W | T | F | S |
|---|---|---|---|---|---|---|
| « Jul | ||||||
| 1 | ||||||
| 2 | 3 | 4 | 5 | 6 | 7 | 8 |
| 9 | 10 | 11 | 12 | 13 | 14 | 15 |
| 16 | 17 | 18 | 19 | 20 | 21 | 22 |
| 23 | 24 | 25 | 26 | 27 | 28 | 29 |
| 30 | ||||||
- July 2008 (1)
- October 2007 (2)
- August 2007 (3)
- July 2007 (3)
- June 2007 (5)
- May 2007 (6)
- April 2007 (8)
- March 2007 (7)
- February 2007 (15)
- January 2007 (34)
- December 2006 (26)
- November 2006 (10)
- October 2006 (29)
- September 2006 (39)
- August 2006 (65)
- July 2006 (5)
- April 2006 (17)
- March 2006 (44)
- February 2006 (16)
- January 2006 (130)
