It has been a long debated topic between social media marketing experts, who claim that digg users rarely enjoy websites with advertisements blatantly placed on the website. Therefore, the assumption was made that they do not click advertisements.
Well Chitika has run an analysis to actually prove this theory and provide a very nice explanation of their experiment. It seems that traffic from Search Engines like Google have 3 times as high as a CTR as Digg.
My personal guess on this would be that Digg Users come to a website to look at the content, while Google Users really have no idea where the content is located, and could easily mistake an advertisement for hyperlink (like Chitika ads).
Technorati Tags: Chitika, Google, CTR, Digg
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