There have been numerous times where an Pay-Per-Click (PPC) Advertiser complains that the company he/she is running advertisements on, is conducting malpractice. Most times it is an error, but nearly 90% of PPC Advertisers let it go unnoticed. Most times this is a small amount, but it is still money. So I did a bit of research and most times there are scripts or third parties which monitor it for you. However, someone needs to be present to monitor the scripts, and that’s when a friend of mine referred paid search from Apogee Search Consulting.

While browsing through their site I came across a small paragraph in the questions section talking just exactly what I was thinking:

Don’t get us wrong, we love good competition, but significant portions of the paid search management industry rely on practices that pose a legitimate risk to their clients. When choosing an agency to operate your Pay Per Click campaign there are several signs to look for to spot an agency that could be taking your company down a path leading towards a Google Death Penalty.

They also offer Search Marketing Consulting rather than only PPC Consulting. I personally like the blog that they’ve setup on their website. It isn’t the corporate type that most people get bored of, but it isn’t the simple plain blog either. It contains the latest news in the SEO industry.

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