Google seems to be releasing a new service meant to target offline marketing for their advertisers - Audio Ads. Marshall M. found this by simply searching on Google Search for “audio ads”.

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Google Audio Ads

Technorati Tags: Google, advertisers, audio

I recently came across a Google Video advertisement on a website while I was checking out the pagerank of one of my domain names (CPHosts.com) and I decided to use Wink Software to capture the advertisement on flash:

Watch Google Video Advertisement - Please note it takes around 45 seconds to load

It shows the interface to the video basically (this video was for pontiac). Video advertisements are only appearing on select publishers at the moment. From what I hear, it seems that Google plans on releasing Google Video advertisements as CPM-based (meaning someone watched the video or hit play). It’s just a rumor, but I think it would make more sense and it pays the publisher for having visitors who actually viewed the video.

Technorati Tags: Google, pontiac, CPM

A lot of people already know about the Google AdWords $50 off coupon which was originally meant for Yahoo! Small Business users. However, there has now been a new discovery for a new type of coupon for Google AdWords on behalf of eComXpo I believe. You will get a $50 coupon E-Mailed to the specified E-Mail Address.

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Another $50 Google AdWords Coupon from eComXpo

Technorati Tags: AdWords

Rustybrick just posted that he noticed a few unique AdWords Sponsored Results for certain terms in Google UK (not in the Google U.S. yet). They are the Click-To-Call Listings which has been anticipated from Google for some time now. Continue Reading »
Google Click-to-Call in the U.K.

Technorati Tags: AdWords, Google

V7N Blog bought up that Google AdWords, Google AdSense and Google Analytics to be the top services offered by Google and used by a ton of webmasters. But are you handing way too much information over to Google about yourself?

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Are You Handing too much Information to Google?

Hello and welcome back to the final part of this week’s study. We’ve been focusing on PPC (Pay-Per-Click) advertising this week, and if you’ve just joined us, you’ll want to go back over what we’ve been doing and read up on it. For those of you who already have caught up, or have been reading along, let’s finish up!

As with anything in life, you’re going to have to compete to get your PPC advertisements to stand out. Yesterday, we looked at ways to do this, but if you’re going into an area where there are already a lot of people competing, and whom may well be doing the optimisation that I talked about, it can be very hard to get a toe hold. So what can we do about this? Continue Reading »
Analyzing the Competition

Welcome to day 1 of this week’s study. We’re going to be looking at PPC (Pay-Per-Click) advertising over the next few days, and how you can successfully run a good PPC campaign. So lets get straight to it. Continue Reading »
PPC (Pay-Per-Click) Advertising - Day 1