Considering that Microsoft already runs it’s own advertising service via adCenter, it was quite a surprise when they bought AdECN. However, AdECN is quite the catch, considering the features that they offer for their advertisers (and the publishers).

Continue Reading »
Microsoft Acquires AdECN

Technorati Tags: Microsoft, adCenter, AdECN

I decided to take a crack at Yahoo’s Overture PPC program today and stumbled across this page that talks about paid inclusion in Yahoo!’s Search Engine Results Pages (SERPs). Now this doesn’t seem like bribery at first, but…

Continue Reading »
Yahoo! Search Marketing or Search Bribery?

Technorati Tags: Yahoo, Overture, PPC

I just thought this would be a great find for Google AdSense users, especially those that run websites in a language other than English. In fact, I saw an advertisement in Hindi in my gMail Account yesterday. I don’t know if it was a random coincidence or they somehow managed to get my ethnicity (even though I never displayed it on the internet).

Nevertheless, Search Engine Roundtable has posted up how you can change your primary language for your Google AdSense formats:

• Log in to your account at https://www.google.com/adsense
• Click the My Account tab
• Click the Login Information [edit] link
• Select a language from the Display Language drop-down list
• Click Save Settings

A prime example of a website that should definitely use this, would be Deepika News. They are an unbelievably popular Indian news site, with tons of traffic each day. However, they are displaying English advertisements. Even though many Indians can read English, the CTR for these ads must be horrible. But, if it was in Hindi, the official language of India, more readers would click on the ads. Just goes to show what can be done to monetize your website if it’s in a different language.

Technorati Tags: Google, AdSense, Hindi, gMail, Deepika, CTR