Archive for April, 2007



Yahoo! Acquires Right Media

Monday 30 April 2007 @ 6:25 pm

Right Media is one of the biggest CPM Networks on the net and is well established on the net. Last night, Yahoo! has announced their recent acquisition of Right Media Network.

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Yahoo! Acquires Right Media

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Viral Marketing via Dollars

Friday 27 April 2007 @ 9:15 pm

I was working on a computer and sitting next to me where a couple of kids entering the serial numbers on the bills on TrackTheBill.com - A way for users to track where their money originated and ended up. The interesting part is that the kids where writing the URL to the website on the dollar bill itself.

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Viral Marketing via Dollars

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Google Layout with Yellow Ad Box

Wednesday 25 April 2007 @ 11:49 am

Many of us are accustomed to seeing the natural blue sponsored advertisement box at the top of the natural listings on Google. But Google has changed their sponsored ad box to a yellow color.

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Google Layout with Yellow Ad Box

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Google Fishing for Paid Link Reports

Saturday 21 April 2007 @ 10:17 am

I really don’t agree with the new post that Matt Cutts published which is basically looking for webmasters to snitch on each other, even though there are probably a ton of people looking to hurt their competitors.

Similar to what this post says, I think this would be a huge problem for people selling/buying links in DigitalPoint’s bustling marketplace.

It seems that Google is going to start testing out ‘expiremental’ penalties for websites selling paid links that have been reported here. I personally don’t think Google should start putting webmasters up against each other, but I guess the snitches looking to hurt their competition will love this new addition.

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Digg Traffic CTR vs. Search Engine Traffic CTR

Thursday 12 April 2007 @ 7:17 pm

It has been a long debated topic between social media marketing experts, who claim that digg users rarely enjoy websites with advertisements blatantly placed on the website. Therefore, the assumption was made that they do not click advertisements.

Well Chitika has run an analysis to actually prove this theory and provide a very nice explanation of their experiment. It seems that traffic from Search Engines like Google have 3 times as high as a CTR as Digg.

My personal guess on this would be that Digg Users come to a website to look at the content, while Google Users really have no idea where the content is located, and could easily mistake an advertisement for hyperlink (like Chitika ads).

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Google Search via Toll-Free Phone Number

Wednesday 11 April 2007 @ 5:57 pm

Google seems like it isn’t interested in simply making money from advertisement revenue, but now it looks like they are offering searches over a toll-free phone number. You can call them at 1-800-GOOG-411 (1-800-466-4411) for no charge.

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Google Search via Toll-Free Phone Number

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RSS Rights

Tuesday 10 April 2007 @ 3:31 pm

A lot of talk has been going on inside the WebmasterRadio.fm Chatroom a while back about whether people should be allowed to copy/syndicate someone’s RSS Feed without permission (either given on the website or received from user). I decided to put in my thoughts and what I perceive publishing an RSS Feed would mean.

First of all, people use RSS Feeds to display the title/summary of new posts that are used in Vista Gadgets or FireFox Plugins. If a blog decides to publish an RSS Feed that displays the entire content of their post, they are basically asking for people to scrape their content.

However, if you are insistent on publishing an RSS Feed that displays all your information since you would prefer for people to scrape your content, include a link to your website at the bottom of all your posts in your RSS Feeds.




Access the Internet using your Toilet (from Google TiSP)

Sunday 1 April 2007 @ 12:55 am

Google has entered the broadband wireless internet service and is offering free internet access via toilets! That’s right, Google plans on using the central sewer system of your water company to help you connect to their broadband service - Google TiSP (Toilet internet Service Provider).

This is only available in the U.S. and Canada at the moment (and is not available to people with septic sewers). Basically when you flush this fiber optic cable, it will find the nearest access node and one of the PHDs (Plumbing Hardware Dispatchers) will connect it. Their free service will contain contextual advertisements that will be trained to offer targetted ads for your needs.

You can check their installation instructions here, but if you would like a detailed diagram:

TiSP Google Diagram

I should also mention that today is April 1st, 2007.

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