Welcome back to this, the final part in this weeks study. Today, we’re going to be examining what I believe to be THE single most powerful free marketing tool at your disposal. Books have been written on it. People regularly debate the best ways to go about doing it. And yet hardly any actually succeed. So what is it, and how do we use it? Continue Reading »
Ultimate Free Advertising

Well we have finally decided to start the Pyramid Link Experiment. As we said before, we are not going to disclose the URL of the website, which will be revealed after one month. We will be referring to our test website as “Test Website”. Continue Reading »
The Beginning of Pyramid Linking Experiment

Hello, and welcome to the penultimate part of our study on free advertising methods. Today, we’re looking at good ‘ole SEM.

Now, you might look at the search engines and say that there’s only two ways to advertise with them: by being highly ranked in the natural listings, or with PPC (Pay Per Click) adverts. Well whilst those are certainly two methods, we’re going to discuss some today that aren’t so talked about.

The main advantage of Search Engine Marketing is the fact that it delivers a targeted type of traffic to your website. You can attract people interested in various fields to your website. Continue Reading »
Search Engine Marketing

Now, for our stateside readers, I don’t know if you have this advert, but here in the UK we have this advert for Marmite where the tagline is “You either love it or you hate it”, and the advert is always an example of someone who really hates Marmite (http://www.marmite.com)

Now, this is strange, and was a big risk when it came out.  The general consensus was “How can you make something sell by telling everyone it’s terrible?” and yet it works. Continue Reading »
The Marmite Effect

Well we just started a small section on the Redscowl SEO Blog, the Marketing Section. This section will contain information for people who are looking to market their website on the net.

We will be discussing different offline and online marketing methods which can be used to appeal to certain types of audiences. Continue Reading »
Marketing Methods

Well we need to introduce the new category of our website, Search Engines. It is important to keep up with the information on these Search Engines since most websites need them to deliver traffic. Continue Reading »
Search Engines

How many people do you talk to online? My guess is, if you’re anything like me, you couldn’t count it even if you used all your fingers and toes. We communicate daily with a vast number of people, and this presents us with marketing opportunities that are, quite literally, under our noses. Continue Reading »
Marketing Through Communication

Well it seems that Google has finally been sued by a website! However, this was not due to AdWords or AdSense. This was because Google lowered the ranking of a website. As they say “Google lowered their Web Ranking in March 2005 without any warning or reason”. This was the first of a kind lawsuit against Google and we doubt that they will actually win. However, being one of a kind, we think it’s important to discuss this. Continue Reading »
Google Sued for Displaying Low Page Ranking

This is the first section of our Link Building Section. The best way to build links to your website is by delivering actual content. Meaning that when you deliver content to visitors, who might agree with your content and link to it. This in return will return links to your website.

This was even proved by Matt Cutts, when he appeared on the WebmasterRadio.fm SEO Rockstars show at:

Matt Cutts on WebmasterRadio

Now in the beginning of this talk with Matt Cutts, he says that Greg Boser actually have weblogs which deliver consistent new information, which in return gives reasons to recieve links.

Continue Reading »
Chapter 2.1: Actual Content Link Building

So, you’re here because (presumably) because you’re an online marketing person.  You know all about SEO, about Link Building and all the other normal methods.  But what are the other methods people don’t use, that you can cash in on while no-one has any clue? Well, I’m going to be covering a few of these over the next 5 days, starting today.

So, what’s the first method we’re going to be looking at? WinAmp! Continue Reading »
WinAmp Marketing

Most of you have heard of Co-Op Advertising, the most famous one being, DigitalPoint’s Co-Op Advertising Network. This is the new Pyramid Linking Program (www.pyramidlinking.com), which is still in it’s BETA mode. Continue Reading »
Pyramid Linking - Better than Co-Op Advertising Network?

This chapter is going to be discussing Strategic Link Building methods. Strategic Link Building is a method used by numerous Search Engine Optimization Professionals.

Link Building affects your Search Engine ranking (Discussed in Chapter 1.2: Overview of Links) and plays an extremely vital role in Search Engine ranking as well.

In Chapter 2, we will be discussing the various different methods which should be used by different Search Engine Optimization Professionals . Continue Reading »
Chapter 2: Strategic Link Building